Editorial policy

Every clinic profile is built from the HFEA's Choose a Fertility Clinic(opens in a new tab) service. The HFEA (Human Fertilisation and Embryology Authority) is the UK regulator that licenses and inspects every fertility clinic. This includes success rates, inspection ratings, patient ratings, donor waiting times, services, opening hours and contact details.

We check the HFEA for changes every day and update Pollie when something changes. Before anything is published, automatic checks make sure the new data looks complete. If it doesn't, the previous day's information stays up. The clinic data was last updated on 12 November 2026.

We don't edit clinics' figures, and clinics can't change them on Pollie. If something looks wrong, the clinic needs to correct it with the HFEA, and it will update here automatically. Where the HFEA hides a figure because too few patients were treated to be reliable, Pollie doesn't show it either.

Our treatment and topic guides are written in plain English and based on information from the HFEA, NICE (the National Institute for Health and Care Excellence) and the NHS. Each guide lists the sources it uses, so you can read the original.

We update guides when the guidance or the evidence changes, for example when NICE published its updated fertility guideline (NG257) in March 2026.

When you search near a place, clinics are listed by distance, closest first. You can then sort by IVF birth rate, patient rating, inspection rating or name. Clinics highlighted on the home page are chosen from the data alone: for example, the highest patient ratings (with at least 25 ratings) or IVF success rates the HFEA marks as above the national average.

The clinic match quiz only filters clinics using your answers, such as where you live, how you're paying and the treatment you're interested in. It doesn't recommend a treatment.

Clinics don't pay Pollie. They can't pay to be listed, to appear higher or to change what we say about them, and every licensed clinic is included whether or not we have its logo.

Pollie gives general information, not medical advice. It doesn't diagnose, tell you which treatment you need or book appointments. Always check details with the clinic, and talk to your GP or a fertility specialist about your own situation.

If you spot something that's wrong or out of date, please email wave@mbm.dev. We'll check it and fix it as quickly as we can. Clinic figures such as success rates come straight from the HFEA, so if a clinic's own data is wrong, the clinic needs to correct it with the HFEA.

Clinic logos are used with each clinic's permission and belong to their owners. Clinic data contains public sector information licensed under the Open Government Licence v3.0(opens in a new tab).